Phoenix Health and Fitness

You look after everything else.

When did you last look after yourself?

Personal training for business owners who've put their health last and know it needs to change. No chaos, no fitness obsession. Just someone who tells you exactly what to do, how to do it, and holds you to it.

Does this sound familiar?

You've built something you're genuinely proud of... but somewhere along the way, your own health slipped down the list.

You already know it isn't where it should be. Nobody needs to tell you that. You're not in denial about it!

You just haven't found an easy way in... because everything else has always come first.

This isn't a fitness plan.

It's clarity & control!

Running a business means making decisions all day. The last thing you need from your health is more of them.

What actually helps is someone taking something that feels complicated and overwhelming, and making it simple. Telling you exactly what to do. Holding you accountable. Taking the thinking off your plate completely.

That's what Alex does, and it's the reason people choose him over anything else out there.

Not this...

  • A diet to figure out

  • A 21-day challenge

  • Someone shouting at you

This instead...

  • Told exactly what to do

  • Someone holding you to it

  • Zero judgement about how you got here

Three things matter...

1. Consistency

One bad week doesn't undo months of progress. The same way one good week won't fix months of neglect. What matters is what you do most of the time, not any single day.

2. Intensity

You have to keep pushing your intensity over time, in the right way, or nothing changes. You don't have to work that out, Alex does it for you, session by session.

3. Recovery

Sleep and proper downtime aren't optional extras, they're where the results actually happen! Skip them, and you can't perform. In the gym, or in the business.

What it's actually like working with Alex

"I'm in better shape now at 56 than I have been at any point in my life."

Craig - client, ongoing

17.9% → 8.9%

Body fat

56

Age - "Best shape of my life"

"He meets me wherever I am that day. There's constant support, not just for the big wins but every small bit of progress. I never feel judged for where I'm at."

Sara - client

Before you decide

A few things you're probably wondering

Are you taking on new clients right now?

Alex only works with a small number of people directly, which is why there's a short call first. It's about checking it's the right fit, both ways, not a sales pitch.

I've tried to sort this before and it hasn't stuck... how will this be different?

Probably... and here's why. You're not given more to figure out yourself. You're told exactly what to do, and someone actually checks in on whether it's happening. That's usually the part that's been missing, not the willpower.

I've got old injuries, a bad back, things that don't move like they used to.

That's normal, and it's exactly the kind of thing Alex builds around rather than ignores. Nothing here assumes you're starting from a clean slate.

Does this have to be in person?

No, online coaching is available as well as in-person, so it works whether you're local or not. Alex's clients are across the globe.

What does it cost?

It depends on what you actually need, and that's exactly what the call is for. A straight answer, no pitch, no pressure.

Your Move...

You've looked after everything and everyone else for long enough!

Ready now? This call is the fastest way to get a straight answer. Alex will tell you exactly what you need to do.

Not sure yet? The quiz tells you where you stand, no commitment, no call required.

Personal training for business owners who've put themselves last.

Got a question? Just email Alex and he'll reply straight to your inbox

Privacy Policy | Terms & Conditions

Copyright © 2026 Phoenix Health & Fitness. All rights reserved.